![]() Thanks to the variety of tools and logo templates around you, youshould be able to create at least a working draft with just basic skills. If you’re not a professional graphic designer, don’t be put off trying your hand as a logo creator. Don’t forget: the ones that end up in the waste paper basket are just as useful as the ones that don’t. Even if you’re not naturally great at drawing, sketches can help you develop your ideas. It can be handy to keep a sketchbook with you so you can doodle your logo design ideas and make notes about the design ideas that appeal to you most. Graphic logo by BoundLove Creative Studio Put pen to paper Surrounding yourself with cool designs will help you get a feel for the kind of look you want. Pay attention to design elements like color, shapes and typography. If you’re a social media user, follow creative and inspiring accounts and hashtags on Instagram and Pinterest. Explore sites like Behance and Dribbble, where creatives upload and share their best work. After all, you can’t choose a design style if you don’t know what’s out there. It’s a good idea to immerse yourself in design of all kinds to help your ideas flow. Combination mark: a mix of the two, like Volkswagen or Mastercard.Logotype: a text-based logo, such as Google’s.Symbol: a picture or icon, such as the Nike ‘swoosh’.Be logo-savvyįamiliarize yourself with the basic types of logo: Setting up a mood board on a curation site like Pinterest can help you gather your competitor analysis work together in one place. You know your own brand pretty well, but how about others in your industry? Look at what other companies’ logos have in common and think about how you could stand out from the crowd. Think about creative elements like your color palette and graphics, and your target audience-what kind of concepts or images will resonate with them? Check out the competition ![]() Your current branding is going to work in harmony with the logo, so it’s a good idea to review your brand identity and brand personality before you begin. Whitney Anderson’s early sketches of a logo for her design studio, Wit and Co. Like a professional logo designer, you should start off with information gathering – AKA a ‘discovery phase.’ You may want to ‘borrow’ a friendly designer or illustrator to go over your ideas, but you can do the bulk of the work designing a logo yourself. How to design your first logoĮven if you don’t have a designer, it’s absolutely possible to come up with a great custom logo in-house. Whether you’re bringing in an expert or creating your own, here’s what to consider. Many businesses turn to an agency or a logo designer to help with the process.
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